The Internet connection and access to all types of information have generated changes in the way we relate to products and services. Banking and commerce are no exception. One of the most important transformations regarding them is the the era of digital economics.. An economy that takes advantage of technology to develop more accessible, efficient and dynamic processes.
Digital economy: Changing production and consumption models
The digital economy is one of the strongest market trends today. It is made up of all the commercial activities that are developed through the implementation of disruptive technologies digital. In this way, products and services focused on the digital environment are created and marketed through it.
Like any economic model, the the era of digital economics. has clear objectives. Among them, three premises are fundamental:
- Enhance the business Innovation.
- Optimize resources.
- Stimulate customer loyalty.
Now, the functioning of this economy includes various elements. The first is the infrastructure (eg connection networks, platforms, hardware or software). The second, the digital platforms of each company. Lastly, the digital commerce. This involves the sale of goods and services through the use of the Internet.
Characteristics of the digital economy
The following factors are key to defining and practicing the era of digital economics.:
- It depends on the data and connectivity.
- Telecommunications networks are the main axis of operation.
- Interaction networks change to the extent that virtual elements appear.
- Reduces the participation of intermediaries.
- It allows the emergence of new business models.
- Facilitates the exponential globalization of the market.
- Develop the concept of consumers. The individual is a consumer and producer of digital content.
- It is an immediate and agile economy.
How does the digital economy change the future of business?
Among the main advantages and benefits of this economy are:
Increased profitability
With the digitalization of the economy, better prices are achieved. Therefore, the products and services that move through it are more affordable. Therefore, businesses have access to a profitable return that provides them with stability and the possibility of investment.
The digital economy means greater reach
Thanks to digitalization, the products and services offered by businesses expand their reach. Therefore, more users can access them, from anywhere in the world. The above implies the reduction in production costs, based on technological innovation.
Process reinvention
This economy eliminates barriers and complications that previously characterized certain processes. In this way, technology facilitates, for example, the emergence of hybrid work, the integration of payment methods of all types and instant communication with customers.
Although great progress has already been seen, the most impactful changes are yet to occur. The the era of digital economics. It is now the key to the transformation of various sectors, such as: tourism, health, transportation, design, education, public relations, among others. Now, efforts must be focused on making the the era of digital economics. be accessible to all people, thus increasing its benefits.
