The Lean Startup is part of the calls agile methodologies, such as the Scrum methodology. It is a work method that increases the chances of success of a business, by offering techniques that allow innovation in the face of market dynamics, external interruptions and useless effort. The term Lean Startup means tight commissioning.
On the other hand, in intrapreneurship, is used to use resources in the most efficient way possible. In addition, this methodology serves to manage risks in a project, shorten development phases, evaluate progress and obtain feedback from the client or user.
Below we mention what the Lean Startup, its objectives and advantages.
What does the Lean Startup methodology consist of, what are its objectives and advantages
This method is based on the validated learning. That is, progressively verifying the hypotheses, before having the final product and beginning to scale the business.
The idea is to adapt the product to what the market demands, and not to a certain vision. It is the fashionable concept for intrapreneurship where the guidelines and resources to develop a project are different from those of an organization.
What is the Lean Startup model?
It is a method used to move from a project to a product with emphasis on the client's needs. And, also, counting on their feedback to modify the product until developing the final model.
That is, it consists of determining and shortening the development phases by designing several proposals, in a defined time, through feedback with clients or users to improve these proposals until obtaining the final version of the product.
The concept was created by Steve Blank, a Silicon Valley entrepreneur and mentor. Later, Eric Ries, his student and disciple, popularized it in the book The Method Lean Startup, in which it builds a methodology applicable to all types of new projects (Carazo Alcalde, 2022).
What are your goals
The main objective of this methodology is to generate a scalable business design through a iterative development, through which the requirements (functional, economic and structural) necessary to reach the target audience are determined. In this sense, the fundamental objectives are:
- Shorten times or phases (deliveries, cycles, etc.)
- Obtain information to continually improve.
- Determine new needs and the changes necessary for business development.
- Align the above with the client, without losing sight of the objective.
- Achieve a scalable business model.
- Follow an iterative process (Edix, 2022).
Main advantages of this model for organizations
The most prominent are:
- Minimize risks. Motivated because the results are short-term, the risk of investing money and losing it is minimal. Likewise, startups use innovative or disruptive technologies (social networks, e-commerce, etc.) that reduce risks.
- Eliminate wasted effort. You can quickly and accurately know which product is required. That is, it allows the expected result to be determined in advance.
- Meets the needs. The client's preferences, desires and requirements are adequately defined.
Structure the ideas. It allows business or product proposals to be realized in the most structured and innovative way possible. - Reduce failures. By determining the direction to follow, a viable product is quickly achieved in the market.
- Expand the business. Knowing how to manage products and services allows access to new national and international markets (Versu, 2020).
Develop a new company, whether it is one startup, a small business or an entrepreneurial initiative within a company, has always been a proposition with unpredictable results.
In this sense, the model Lean Startup It makes starting any company less risky because it promotes experimentation, over planning. For this, take into account the feedback with clients (more than intuition), and establishes the design of an iterative plan while maintaining the strategic importance of the previous design.
