Digital products: an opportunity for business innovation

Discover how digital products offer opportunities for business innovation and explore ideas for growing your company.

Digital products: an opportunity for business innovation

Discover how digital products offer opportunities for business innovation and explore ideas for growing your company.

The Digital products They are those that are distributed and consumed in digital format. This is achieved through the Internet or other information technologies. Such products are part of a stream of open innovation which can be of various kinds. From software, music, books, movies and video games to online services; among them, streaming subscriptions or online learning platforms.

The relevance of these products lies in the fact that they revolutionized the way in which companies reach their customers. Likewise, in how people acquire their products and services. On the other hand, the sale of Digital products It usually has a lower cost of production and distribution. This translates into higher profit margins for companies.

What are digital products?

From its definition, we are talking about electronic goods that exist in an intangible form. These products usually take the form of a virtual asset such as software, applications, e-books, videos, photos, PDFs, ZIP files and much more.

Their relevance lies in the fact that they allow us to expand the spectrum of a company's offering. They can even make part of your digital transformation. For example, let's think about a company recognized for the production of healthy foods. This could take advantage of their knowledge to create a digital food course and distribute it on platforms. In this way, they would consolidate a digital product that translates into profits.

The 5 most successful products

Some of the most successful digital products today are:

  • Mobile applications: these are programs that are downloaded and installed on mobile devices such as smartphones and tablets. They can be of various kinds, from games to productivity tools. Examples of very popular mobile applications are Instagram, TikTok and Spotify.
  • Software: computer programs that are installed on a computer and perform specific tasks. Successful examples are Microsoft's Windows operating system and the Microsoft Office productivity suite.
  • Online music and movies: Platforms like Amazon Prime Video and Apple Music offer access to huge catalogs of music and movies. Your users can listen to or watch all your content through monthly subscriptions.
  • Electronic books: These are digital versions of books that can be read on devices such as tablets or ereaders. Amazon is the best-known platform to access these.
  • Online games: they are played over the Internet and can be of different types. From massively multiplayer online games (MMORPG) to those found in any web browser. Some very popular examples are Fortnite and League of Legends.

In short, the era of digital economics. provides great potential for business Innovation. Likewise, it allows businesses to bring their digital products to a large number of customers. Therefore, improve your competitiveness, brand image and efficiency in the market.

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